Assignment 1

Below is a table that shows the different formats of radio and example of radio stations that fit into each format. There are also a few musicians to show the type of music that is played on each radio station.

Format	Description	Music
Contemporary Hit Radio (CHR)	Younger audience	Capital FM - Example, Lady GAGA, Tinie Tempah, Calvin Harris, Chris Brown
Adult Contemporary (AC)	More ‘grown up’	Wave 105, Jack FM, Radio 2, Heart - Liquid Gold, Dexy’s Midnight Runners, Cee Lo Green, Coldplay, Darren Hayes, James Morrison
Gold	60’s-80’s music	Gold Radio, Magic - T Rex, Beatles, Slade, Queen, Elvis Presley, Dave Clark Five
Specialist	Music is based on the genre (specific type of music)	Kerrang, Asian FM -Feeder, Red Hot Chilli Peppers, Kings Of Leon, Kasabian, Noel Gallagher
Community	Sponsored service for the community. Help for jobs and local information	Express FM, Angel FM - James Blunt, James Morrison, Jason Derulo, Jessie J, Leona Lewis

Radio station locations in Hampshire and their popularity.

Radio Station	How many listeners	How much percentage
The Breeze (South West)	29,000	1.50
IOW Radio	36,000	13.40
Capital South Coast	188,000	2.90
Heart Solent	341,000	7.00
Wave 105 FM	356,000	9.70

Wave 105 is a UK regional commercial radio station broadcasted on the AM/FM platform. It plays a mix of adult contemporary music and has benefits as everyone has a radio.

This is a poster to show what qualities the BBC has and how they deliver.






















ASSIGNMENT 1: Three Formats of Radio - Mind Mapping

Type 1:

Format – Specialist

Station – Kerrang

Target audience – 15-35

Women 38.1%, Men 61.9%

Station Address – Kerrang House, 20 Lionel Street, Birmingham, B3 1AQ

Music – Mainstream Rock

“Kerrang! Radio is known for showcasing new and classic artists in live sessions and gigs at our studios in Birmingham, whilst hosting exciting events at venues across the UK.”

Type 2:

Format – Adult Contemporary

Station – Wave 105

Target audience – 25-55

Women 48.9%, Men 51.1%

Station Address – Manor Court, Barnes Wallis Road, Segensworth East, Hampshire, PO15 5^TH

Music – “The South’s Best Variety of Hits”

“It has developed an enviable reputation for a regional station, by embracing and reflecting the lifestyle of the south.”

Broadcasts – Central South of England, including Southampton, Portsmouth, Bournemouth, Winchester and the Isle of Wight.

Type 3:

Format - Gold

Station – Magic 105.4

Target audience – 25-55

Women 56%, Men 44%

Station Address – Mappin House, 4 Winsley Street, London, W1W 8HF

Music – Queen-Adele, Michael Buble-Marvin Gaye

“Magic 105.4 raches 3.1 million listeners across the UK, our highest ever national reach.”

Own Radio Station:
Format - Contemporary Hit Radio
Station - Colour
Target Audience - Teens and young adults
Music -